Cassia
Director of Business Development
Cassia Keis is the Director of Business Development, providing support for both franchise and small business efforts and solutions at Top 2 Bottom Business Solutions. She works closely with Gretchen in building standardized bookkeeping systems for franchise brands, while also leading the efforts in building unique bookkeeping processes for small business owners.
With a background in B2B sales, Cassia’s approach has always centered on uncovering the specific needs of each brand/business: listening first, supporting and educating clearly, and aligning solutions that truly fit. Rather than a one-size-fits-all model, she is passionate about helping business owners understand their options and make informed decisions that support long-term growth.
Cassia began her career as the Office Manager for a franchise, helping open and operate that home services company from the ground up. For four years, she was involved in every aspect of the business, including bookkeeping/financial organization, gaining firsthand experience in the realities of entrepreneurship from startup challenges to day-to-day operations. That experience shaped her passion for helping business owners navigate the critical early years and build sustainable, thriving businesses within a franchise system.